BBC Food

 
 
 
 
 
 
 

Client: BBC Food

Project: Ongoing

Location: Manchester, UK

 

Deliverables:

  • 72 x recipe videos in 16x9, 9x16 (8 per month)

Dead Pixel did:

  • Ideation & Creative Treatment

  • Pre-production

  • Casting

  • Prop Sourcing

  • Filming

  • Directing

  • Editing & grade

Quote of the Shoot:

“What does food porn sound like?"

 
 
 

After an extensive and detailed pitching process we beat 20 other agencies becoming the new content supplier to BBC Food crafting inspirational recipe videos for their website and 1.2 million strong instagram following.

The monthly retainer involved developing, testing, shooting and editing 8 x videos mixing between table top content and influencer lead recipes.

 
 
 

Pre-Production

Begins with recipe development, testing and aligning with the BBC Food content team. Our stylist tests each recipe well ahead of filming to ensure the food looks and behaves the way we want it to.

If we’re not casting influencers and we’re focusing on table top recipes then it’s onto shopping, crafting the shot list and scheduling the shoot.

 
 

Production

Using customisable sets with interchangeable worktops in our studio helps us get through 4 recipes per day with a nice mix of looks & depth.

We film the content with a small team consisting of a director, lighting camera operator, studio manager and food stylist using a two camera setup.

We set dress with seasonal decorations from our extensive prop collection to help theme the videos hitting the classics like Christmas, Easter, Diwali and Halloween.

 
 

Post-Production

To meet the extensive content calendar we begin editing immediately after the shoot ends. Thankfully our edit suite is just upstairs above our studio making feedback and notes fairly seamless.

A recipe video typically takes us a few days to piece together allowing plenty of back and forth with the content team and then it gets posted in 9x16 to the BBC Food instagram account and 16x9 on the website.

Why not check out our blog post that shares a full insight into how we delivered 8 recipes per month for BBC Food

 
 

Behind the scenes with Dead Pixel and BBC Food

 
 
 

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