Beaverbrooks is a British jeweller specialising in diamonds, jewellery and luxury watches.
Manchester based creative agency BJL contacted us to fulfil the video production of their latest Beaverbrooks campaign ‘Does Size Matter?’. The idea was to demystify the journey and jargon used in purchasing an engagement ring. BJL brought in 4 genuine customers who has recently got engaged. We met in a bar and set up around them. Beaverbrooks wanted the video to have an every man feel to it.
We provided all the equipment and crew on shoot day plus we created multiple cut downs for various social channels.
As the content wasn’t officially scripted and our contributors weren’t actors we essentially had to set up multiple cameras around them and let them talk. This gave a much more organic and natural feel to the final edit. We provided a 3min long form edit and 5 x 10s cut downs for the Beaverbrooks social channels.