Introducing photogrammetry.

A new technique that requires hundreds of photos, take in different orientations to be stitched together into a 3D model using Ai.

Utilising a fairly new technique called photogrammetry we captured a brand new pair of Nike Blazer 77s with >150 still images and stitched them together using Ai.

We came up with an idea for a shot. An impossible shot. A shot where a bottle cap flips up into the air toward the camera lens rotating perfectly to display the brands logo and lands next to product range.

Our project "Kill the Hunger Pains" combines a love of horror and love of food! We wanted to make something that challenged our lighting, sound design and story telling skills whilst subtly promoting a household brand that we're all fond of.