An insight into the evolution of video for social, from the perspective of Kieran Edwards (Creative Director) and how the industry has adapted to changes in resource, capability and ever-changing algorithms.

We’ve recently finished a project showcasing Frankie and Benny’s Spring menu on behalf of photography agency Piccallo. Alongside this 30s montage edit we delivered over 20+ video assets to be used across web, display and paid social accounts.

When you think of great food-based video content I’m sure your mind wonders over to the mouth-watering adverts from the likes of M&S and Waitrose - where the standard Sunday roast looks like it belongs in a Michelin starred restaurant.