Go Nutrition is one of the UKs leading sports nutrition companies with a huge array of products on sale. Founded and owned by the former owner of ‘My Protein’. Oliver Cookson wanted to focus on value and high quality products for this customers.
Go Nutrition connected with us and asked for some concepts to promote their latest pre-workout product ‘Up Your Game’. They wanted to feature a high octane edit that would get people excited about the brand.
We pitched 5 very different ideas in a variety of locations. After a few meetings one particular idea clearly stood out and the location scouting began.
Production was completed in one day with a streamlined crew. We started early doors at Manchester Piccadilly station to capture some pre-sunrise commuting shots. We then headed to a house location to capture some kitchen preparation content. It was then onto the gym where we captured tyre flips, weighted pull ups, rope swings and fast cardio.