Recipe videos are entertaining & informative mouth watering pieces of content.
Used to engage and excite audiences bridging the gap between written instructions and physical execution. Loved by people of all ages, a recipe video has one job.
// It’s to make cooking enjoyable and accessible to more people.
Varying from short form (30-60s) to long form (5-20mins) in length and fitting comfortably as instagram shorts, youtube videos and on blog posts. The main reason viewers watch recipe videos is for food inspiration, learning a new technique or furthering their culinary education.
THE PRODUCTION PROCESS
Recipe Testing and Development
Whether its developing recipe ideas or taking a title and putting the dish to the test. We can handle the full foodie exploration at our kitchen studio allowing for feedback and any teething issues to be sorted ahead of the shoot
Pre-production
From scheduling, booking crew and finalising the food shop. What makes a recipe video shoot run smooth is the planning, and that’s entirely down to our in-house producers and their obsession with spreadsheets
Production
Onto production in our kitchen studio. We often shoot up to 4 recipe videos per day (depending on their complexity) This can range from on set in our customisable kitchen space featuring talent or using coloured textures for ‘top down’ hands only for a more abstract feel
Edit, Amends & Delivery
We deliver 1st draft videos within 1 working week on frame.io allowing you to pause and add comments throughout the video. We action those notes swiftly before finalising the colour grade & providing a download link for you to use as you please
OUR RECIPE VIDEOS
// Ooni | How to make sourdough
When you think of Ooni : The world famous pizza oven company, it’s not just pizza’s you know. We’ve made over 25 recipes videos for the Ooni youtube channel to be enjoyed by their 107k subscribers. This sourdough recipe alone has amassed over 200,000 views so it’s safe to say, people enjoy watching others cook.
Delivered in both 16×9 as a long form (3-5min edit) and 9×16 (60s edit) for Youtube and Instagram respectfully. One recipe, two styles of film-making, shot at the same time for two different platforms.
// BBC Food| Xmas Tray bakes with Liberty
We captured 84 recipe videos from seaonal favourites to winter warmers for the BBC Food website and 1.5million strong instagram following.
Some recipe were tested and developed in house using a ‘hands in pans’ style of overhead film-making. Others were produced in collaboration with foodie influencers who were vetted and shared with the BBC Food team. This video featured faces and leversged the personality of the influencer plus their audience to help cross promote the recipes. Just like this example with Liberty
Interested in a recipe video?
