Just Bee | Rebrand
Client: Just Bee Honey
Project: Rebrand
Deliverables:
607 stills ranging from packshots to lifestyle shots to be used on web, social, e-comm and print.
a bank of 25+ video assets
Location: In the studio
Dead Pixel did:
Pre-production & casting
Prop sourcing
4 days in the studio
Styling, photography & video
Retouch
The Brief
Just Bee teamed up with Dead Pixel to bring their exciting new rebrand to life!
With fresh gold-embossed packaging and hand-illustrated branding, their products had a whole new look, and we were there to make them shine.
With content needed for everything from their website and socials to wider marketing, we created a bank of photos and videos to show off the new look and help spread the word.
Pre-Production
With loads of product lines to get through, Just Bee left us to work our magic and plan out a jam-packed four-day shoot.
From sorting the schedule and food styling to casting, photography and video, we brought everything together to make sure we captured it all.
Production
Using our studio set-up, customisable kitchen and stash of props, we helped Just Bee bring their new look to life. We sourced fresh backgrounds for the food shots and got creative with our props to make sure everything fitted their new visual style.
Days one and three were all about pack shots and close-up ingredient photography, with day two bringing in our talented food stylist friend Kate Tighe to work her magic. For the final day, we moved into lifestyle content, using our set kitchen and the gorgeous Jennifer to capture the products in action.
By the end of the four days, we'd shot over 40 videos and captured 600+ stills, giving Just Bee a whole load of fresh content to use across their website, socials and marketing.
