Metamark - Track Day

Brand: Metamark

Agency: Shoot the Moon

Location: Brands Hatch, UK

Deliverables:

1 x 45 sec Metamark brand campaign video
1 x 45 sec Metaglide product video
Multiple short-form social videos
50 high-resolution photographs

Dead Pixel did:

Concept Development
Pre-production, special insurances and logistics
Multi-cam shooting
Aerial drone video using the DJI Inspire 2
Editing
Sound Design
Photography

Quote of the Shoot:

“The Porsche’s bumper just touched my foot at 70mph, I feel blessed.”

Brief

Metamark, a leading manufacturer of self-adhesive vinyls and material supplies, wanted a ‘Top Gear’ themed piece of branded video content to align with the launch of their new high-performance vinyls.

We were commissioned by the brands’ design agency, Shoot the Moon, to manage the project from start to finish and deliver a campaign video that would appeal to the brands’ customers across the automotive, racing and car modification communities.

*Safety was paramount! Shooting high speed vehicle to vehicle video requires extensive planning, precision driving, clear communication and should only be conducted by experienced crews.

Production

Metamark sponsor racing driver Tom Jackson, so it only seemed fitting to head out on the tracks with a branded vehicle to see what he can do.

The film was shot at Brands Hatch F1 race track in Kent on a cold winter’s morning. We setup base camp in one of the on-site garages and began rigging our equipment. With only a 20 minute window on track to capture all the footage required for the edit, every shot was planned down to the second - allowing us to focus on getting creative with each frame and not falling out the back of the lead car (don’t worry, we have a full body harness and safety lines).

Output

After taking care of the grading and editing of the final film, we delivered a suite of assets for use across the brand’s website, social channels and sales material.

For a more detailed look at the production and post-production of this particular project, have a read of our behind-the-scenes blog post, where Cal Thomson (our DOP) shares his account of how the day panned out.