Oxo | Ready to use stocks

Client: Oxo

Project: Ready to use stocks

Location: Base studios, Manchester

Deliverables:

  • 2 x 0:20s Youtube pre-roll ads

  • 10 x 4k screengrabs

Dead Pixel did:

  • Ideation & Creative Treatment

  • Pre-production

  • Recipe Testing & Styling

  • Super slow motion videography

  • 1 day in the studio

  • Directing

  • Editing & grade

  • Photography & Retouch

Quote of the Shoot:

“That steak looks so good, even the vegans are looking interested."

The Brief

Oxo needed help with the launch of their new RTU (ready to use) stock and stock powder. They shared key product features such as resealable, & reusable and wanted to create 2 x youtube pre-roll ads. How we approached the brief was up to us.

Pre-Production

We originally wrote 3 scripts for 2 ads for the Oxo team to chose from. They picked their 2 favourites for production and we progressed onto storyboarding out the shots. Each moment was meticulously planned out showing highlight simplicity and taste for their target market.

We mixed in some immersive camera rig ideas including a fridge pov, chopping board pov and a selection of macro super slow mo moments.

Once the storyboards were approved it was onto production.

Production

Filming took place over 1 day in our kitchen studio using a production crew of 6. This included a director/dop, production manager, camera & lighting assistant, food stylist, prop stylist & production runner.

Shooting 2 x premium looking Youtube pre-roll ads in 1 day is no east feat. Especially because we featured a selection of super slow motion moments captured at 1000fps requiring high powered flicker-free lighting.

All of the final dishes were created in our prep kitchen by a skilled chef and then brought onto set for the finishing touches. That meant we could capture other product details on set whilst the food was being prepared elsewhere.

Post-Production & Results

We brought in the northern tones of Gabbi Ashcroft to voice our foodie campaign. This was directed remotely where she recorded from her home studio and supplied the files to us.

All editing, grading & sound design were all completed in-house at Dead Pixel HQ with minimal amends and feedback from the Premier Foods marketing team.

Collectively the ads have received over 30 million views through a targeted youtube campaign aimed at shoppers and home cooks alike.

Watch our full behind the scenes breakdown here

Oxo | Stock powder

Behind the scenes with Dead Pixel and Oxo

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