Superdry

Brand: Superdry

Agency: Social Chain

Location: Sussex

Deliverables:

• 30 sec social campaign video

• Multiple short-form social videos

• 4K stills for paid social ads

Dead Pixel did:

• Concept development

• Production

• Post-production

Quote of the Shoot:

“Can someone turn that fire down, it’s getting a bit hot in this jacket!”

Brief

With a requirement to film an eye-catching and on brand lifestyle video to accompany a national social campaign, we were approached by Manchester-based social media agency, Social Chain, to support their team in capturing their vision in video form.

It was vital that the video content would appeal to and resonate with Superdry’s target audience, ahead of retail marketing activity to push the brand’s winter clothing range (AW19).

Production

Working alongside SC’s social team, we shot this concept on locating during a cold winter’s evening in Sussex.

A number of relevant influencers were brought in to compliment the young, vibrant image of the Superdry brand and connect with their social audience.

The footage was filmed on our Sony FS7 camera, also using a selection of our cinematic lenses.