UEA: A hub, a home

Client: University of East Anglia/ Jaywing

Project: A hub, a home brand film

Location: Norwich, UK

Deliverables:

  • 1 x 60s brand film

  • 15 x 5K screengrabs

Dead Pixel did:

  • Filming

  • Production crew

  • Directing

  • Editing & grade

Quote of the Shoot:

Isn’t that the same building from Marvel ‘Avenger’s End Game’?

Yes, yes it is…

A woman with blonde hair climbing an indoor rock wall, wearing a red sleeveless top, black leggings with geometric patterns, and climbing shoes.

The Brief

Off the back of our award winning campaign for University of Sunderland we once again partnered with our pals Jaywing to shine a light one of the UK’s top 25 universities.

University of East Anglia wanted to showcase the student experience, unique architecture, endless woodlands and world class facilities in a fast-paced impactful brand film featuring its diverse mix of students.

Pre-Production

Jaywing focused on the script writing and mood boarding whilst we focused on the equipment and production crew needed to bring it all to life. We had numerous pre-production calls discussing the logistics of capturing numerous setups featuring real students across an extremely large campus.

Once the storyboards were signed off and we had a concrete shot list to work toward it was onto production.

Three young people walking and talking in a green, wooded park during sunlight.
Two men by a lake, one crouched and looking through a camera, the other standing, watching, surrounded by greenery, during sunset.
Filming an interview in a room with large windows showing green trees outside, two women sitting on a gray couch and a man operating a camera, with a white table and minimal decor in the foreground.

Production

Shot over 2 days during the very rare heatwave of summer ‘23 using a small production team of 5 and a lot of willing volunteers.

We brought our Red Gemini cinema camera, cine lenses, Ronin 2 gimbal and a handful of light weight LED panels trying to keep the setups to a minimum. In fact the majority of the brand film was lit using one light and what was available. We repositioned around the campus showcasing the various buildings, clubs & societies and parklands.

The University lined up a lot of volunteer students and staff members to feature but we still had to charm some nearby undergrads to add variety and scale to the film. Our line producer ensured we got release forms signed by everyone and that we moved swiftly to remain on schedule.

Post-Production

After sifting through a terabyte of archive footage and lining up our favourite shots we began constructing the story. The voice overs were already signed off by the client ahead of filming which really helped speed up the approval process.

There was a bit of back and forth making sure the metaphors of the script lined up nicely with the visuals but overall it was a fairly simple post-production process.

The brand film has been amplified through paid media on Youtube garnering 135,000 views in a few weeks. Not bad.

Two women sitting on sofas in a cozy room with wooden paneling, having a conversation. One woman has shoulder-length hair and wears a striped shirt and mustard skirt; the other woman has long blonde hair and wears a red T-shirt and denim shorts. There are large windows with greenery outside, and a white coffee table with a cup, plant, and notebook in front of them.

Behind the scenes with Dead Pixel and UEA

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