I Made That

Project: “I’ Made That” | Prestige product launch and campaign

Client: Prestige (part of Meyer Group UK)

Deliverables:

A full rebrand content shoot
Product video ads
Photography

Location: 1 day on location in Manchester and 3 days in our studio.

Quote of the shoot:

“Daisy, have you ever cooked a full roast dinner outside, under an gazebo and in the rain before?”

Dead Pixel did:

Creative treatment
Pre-production, scheduling, prop sourcing, location scouting & casting
Building 2 identical sets to allow video & stills to shoot without interruption
3 days in the studio & 1 on location
Directing & Cinematography

The Brief

We teamed up with creative agency Mojofuel to give household name Prestige a fresh new look, bringing a much-loved brand into the 21st century.

Mojofuel needed a production partner who could bring the rebrand to life through a whole host of engaging content. Think brand films, product ads, photography, social assets and plenty more. Our job? To turn the creative vision into a library of eye-catching assets that would work across multiple channels.

The goal was to help Prestige connect with a whole new generation of customers. With an established reputation for quality, Prestige already had the foundations in place. Now, it was all about showing the brand in a fresh light, with visuals that felt modern, relevant and right at home with a younger, style-conscious audience.

Together with Mojofuel, we created content that celebrated what makes Prestige a household name while giving the brand a fresh perspective for the next generation.

Pre-Production

Working closely with Prestige’s Creative Lead, Emma, we helped bring their vision to life with a campaign built around a character we called “Ella”, a young, stylish woman who loves cooking and is proud to say, “I made that” using her Prestige pans and cookware.

The idea was to create three different scenarios, each with its own look, feel and personality, inspired by a different colour way in the pan set. This gave us the chance to show off the products in a way that felt natural, stylish and relatable, bringing each set to life in its own unique way.

There was a fair bit to get stuck into behind the scenes, too! From bouncing around ideas and putting together storyboards to finding the perfect locations, casting our talent, sourcing props, designing sets and styling the food, we helped pull all the pieces together. As always, we also took care of scheduling to keep everything running smoothly on the day and that was no mean feat given the extensive deliverable list!

It was a big production with lots of moving parts, but that’s what made it so much fun. Working alongside the Prestige team was a real pleasure, and together we created a campaign that felt fresh, full of personality and true to the brand.

Production

We put our customisable sets at Base to good use, spending three days in the studio and breaking up the week by heading out to Didsbury for a day on location. Each day had its own look and feel, with a different pan colourway taking centre stage and a brand-new “Ella” bringing it all to life. Four days, three vibes and plenty of lovely content to get stuck into!

With a shot list as long as your arm, we knew we had to be clever with our time. So, we built two sets and got our video and stills teams shooting side by side. Double the sets, double the output, and a whole lot less time spent waiting around. And you know what? It worked a treat!

Day two was where things really started to sizzle. We dedicated the day to one of our absolute favourites: super-slow-mo. Because if there’s one thing guaranteed to get people drooling, it’s a juicy steak hitting a hot pan in glorious, slow-motion detail. The sizzle, the sear, the little details you’d usually miss - we captured it all.

The result? A whole load of mouth-watering content that made Prestige’s cookware look every bit as good as the food coming out of it.

Post-Production & Results

With all the footage and stills in the bag, it was over to the brilliant team at Mojo to work their magic on the editing and retouching. With our part done, we could sit back, admire the results and enjoy seeing all that hard work come together. And what a result it was!

Now you’ve seen the directors cut and the stills, why not check out this behind the scenes below to see how it all came to be.